Digital Servitization and DPS: the implementation cycle

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Digital Servitization is a long-term journey. So is building the DPS system that supports it.

To approach it effectively, you need to:

  • Break the journey into distinct segments
  • Address each segment with a lean, continuous improvement approach

This is why we designed a cyclical implementation process.


The implementation cycle

Digital Servitization implementation cycle

The cycle has five steps:

1. Pathway definition

Chart your pathway by:

  • Choosing which segments to address
  • Deciding how to implement each one
  • Setting milestones

We identified 11 proven segments you can select and combine. See The segments to build your Digital Servitization pathway for the full list and description of each one.

2. Configuration

Configure your DPS system to support the next milestone.

This is where you use the Servitly Console to set up the features, rules, and interfaces you need.

3. Roll out

Roll out your updated product-service system to:

  • Your internal organization
  • Channel partners (distributors, dealers)
  • End customers

4. Analysis

Analyse the results of the rollout:

  • What worked well?
  • What did not work as expected?
  • Where can you improve?

5. Refinement

Adjust your pathway based on what you learned:

  • Revise segments if needed
  • Update implementation choices
  • Move milestones

Then return to step 2 and start the next cycle.


Why a cycle and not a linear project?

Digital Servitization is not a one-time deployment. It is a long-term transformation, and the context around you changes continuously: markets evolve, customer needs shift, and competitors move.

As you collect more data from your connected products and service operations, you also gain new perspective. You start to see things you could not see before, and this opens opportunities you were not aware of at the start.

The cyclical approach lets you make progress steadily while staying flexible.


Summary

Step What you do
Pathway definition Choose segments, implementation choices, and milestones
Configuration Configure your DPS in the Servitly Console
Roll out Deploy to your organization, partners, and customers
Analysis Review results and identify improvements
Refinement Adjust your pathway and restart the cycle