---
title: "Customer Personas"
slug: "customer-personas"
updated: 2025-07-02T10:22:32Z
published: 2025-07-02T10:22:32Z
canonical: "learn.servitly.com/customer-personas"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://learn.servitly.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Customer Personas

Your DPS system has the potential to create significant impact and value for a wide range of users, especially those directly involved in the customer experience.

To maximize this impact, we recommend segmenting users into groups based on their goals, needs, and behaviors.

To support this, we use the concept of **Personas** (see a definition here: [https://servicedesigntools.org/tools/personas](https://servicedesigntools.org/tools/personas)).

> Understanding the customer-related personas impacted by your DPS system is essential to effectively configure both the **Involvement layer** (Alerts and Actions) and the **User Interface**.

These are the most important Personas within the customer's business entity that we have identified:

- [Operation Manager](/docs/operation-manager)
- [Operator](/docs/operator)
- [Internal Maintenance Technician](/docs/internal-maintenance-technician)

In case your business is B2C, Personas will have different names, but their needs are more or less the same as for B2B personas.

- *Houseowner* has the same needs as the *Operation Manager.*
- *User* has the same needs as the *Operator.*
- *Internal Maintenance Technician* can be included in the *Houseowner* persona.